themomfriend.com

themomfriend.com is SSL secured

Free website and domain report on themomfriend.com

Last Updated: 6th November, 2020 Update Now
Overview

Snoop Summary for themomfriend.com

This is a free and comprehensive report about themomfriend.com. The domain themomfriend.com is currently hosted on a server located in United States with the IP address 104.28.11.121, where the local currency is USD and English is the local language. Themomfriend.com has the potential to be earning an estimated $1 USD per day from advertising revenue. If themomfriend.com was to be sold it would possibly be worth $1,032 USD (based on the daily revenue potential of the website over a 24 month period). Themomfriend.com receives an estimated 491 unique visitors every day - a decent amount of traffic! This report was last updated 6th November, 2020.

About themomfriend.com

Site Preview: themomfriend.com themomfriend.com
Title: Twitter
Description:
Keywords and Tags: blogs, wiki
Related Terms:
Fav Icon:
Age: Over 7 years old
Domain Created: 27th November, 2016
Domain Updated: 27th November, 2019
Domain Expires: 27th November, 2021
Review

Snoop Score

1/5

Valuation

$1,032 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 1,233,054
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 491
Monthly Visitors: 14,944
Yearly Visitors: 179,215
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1 USD
Monthly Revenue: $43 USD
Yearly Revenue: $511 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: themomfriend.com 16
Domain Name: themomfriend 12
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 71
Performance 71
Accessibility 87
Best Practices 64
SEO 83
Progressive Web App 48
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://themomfriend.com
Updated: 8th October, 2020

5.16 seconds
First Contentful Paint (FCP)
5%
34%
61%

0.01 seconds
First Input Delay (FID)
96%
2%
2%

Simulate loading on desktop
71

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for themomfriend.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 2.3 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 1.9 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 50 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive themomfriend.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://themomfriend.com/
0
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706
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https://themomfriend.com/
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https://themomfriend.com/wp-content/plugins/instagram-feed/css/sb-instagram-2-1.min.css?ver=2.1.3
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Stylesheet
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Stylesheet
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Stylesheet
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Stylesheet
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Stylesheet
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Stylesheet
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Stylesheet
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Stylesheet
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Stylesheet
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Stylesheet
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Stylesheet
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Script
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application/javascript
Script
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Other
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Image
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Image
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Image
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Font
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Font
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Script
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XHR
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XHR
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Stylesheet
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Script
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Image
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
2925.037
9.128
2938.778
8.172
3174.14
21.515
3250.475
47.981
3298.514
89.236
3389.635
14.434
3413.126
6.733
3428.74
60.555
3492.148
5.919
3502.853
36.257
3539.683
20.781
3567.976
111.184
3684.752
6.97
3691.74
6.243
3701.821
9.864
3720.896
40.886
3772.887
8
3782.502
19.767
3804.912
31.953
3851.01
13.892
3883.769
16.504
3907.019
13.277
3920.415
46.118
3971.827
5.179
3980.332
6.545
4211.115
10.402
4261.389
10.902
4363.687
8.968
4754.765
22.132
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 76 KiB
Images can slow down the page's load time. Themomfriend.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/wp-content/uploads/2018/08/Beach-Maternity-Photo-Shoot10.jpg
53531
50849
https://themomfriend.com/wp-content/uploads/2020/10/good-new-mom-tips-1.jpg
54293
26870
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Themomfriend.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 3 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Themomfriend.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/wp-content/themes/hello_boss/style.css?ver=1.0.0
16551
3190
Minify JavaScript — Potential savings of 4 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Themomfriend.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/s/f.php?57171e.js
15033
3883
Remove unused JavaScript — Potential savings of 117 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/308519652912505?v=2.9.27&r=stable
70713
66147
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
71469
53265
Efficiently encode images — Potential savings of 34 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/wp-content/themes/hello_boss/images/bg.jpg
28465
11960
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-1.jpg
34377
11268
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-4.jpg
34377
11268
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Themomfriend.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://themomfriend.com/
190
https://themomfriend.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Themomfriend.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 24 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
12213
https://connect.facebook.net/signals/config/308519652912505?v=2.9.27&r=stable
12060
https://connect.facebook.net/en_US/fbevents.js
45

Diagnostics

Avoids enormous network payloads — Total size was 1,749 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://themomfriend.com/wp-content/themes/hello_boss/fonts/BV.otf
575334
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-5.jpg
297464
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-2.jpg
109389
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-3.jpg
78821
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
71469
https://connect.facebook.net/signals/config/308519652912505?v=2.9.27&r=stable
70713
https://themomfriend.com/wp-content/uploads/2020/10/good-new-mom-tips-1.jpg
55185
https://themomfriend.com/wp-content/uploads/2018/08/Beach-Maternity-Photo-Shoot10.jpg
54423
https://themomfriend.com/s/f.php?7fb66c.js
36887
https://www.googletagmanager.com/gtm.js?id=GTM-PBN79J&l=dataLayerCBias
35540
Avoids an excessive DOM size — 353 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
353
Maximum DOM Depth
16
Maximum Child Elements
41
Avoid chaining critical requests — 25 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Themomfriend.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://themomfriend.com/
316.209
11.594
4.796
https://themomfriend.com/s/f.php?7fb66c.js
168.483
123.14
1.754
Unattributable
121.871
1.78
0.267
https://www.google-analytics.com/analytics.js
74.916
55.62
8.156
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
51.788
43.531
5.327
Minimizes main-thread work — 0.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
342.549
Style & Layout
212.727
Other
181.424
Rendering
54.981
Parse HTML & CSS
51.577
Script Parsing & Compilation
44.924
Keep request counts low and transfer sizes small — 80 requests • 1,749 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
80
1790646
Image
27
724291
Font
4
626502
Script
19
318424
Stylesheet
16
88870
Document
2
16740
Other
12
15819
Media
0
0
Third-party
44
325400
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
167359
0
53207
0
35540
0
20543
0
9898
0
8887
0
4326
0
1623
0
1571
0
1309
0
851
0
729
0
718
0
578
0
476
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.35882087655645
0.094979090945322
0.026525569127953
0.0046006926927064
div
0.00063579151637082
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 1 long task found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://themomfriend.com/s/f.php?57171e.js
3080
56
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.3 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 1.8 s
The timing of the largest text or image that is painted.

Opportunities

Remove unused CSS — Potential savings of 42 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Themomfriend.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/wp-includes/css/dashicons.min.css?ver=5.2.7
29282
29282
https://themomfriend.com/wp-content/themes/hello_boss/style.css?ver=1.0.0
16551
14195
Serve images in next-gen formats — Potential savings of 314 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-5.jpg
296543
120117
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-2.jpg
108231
70583
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-3.jpg
77916
54378
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-1.jpg
34377
26327
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-4.jpg
34377
26327
https://themomfriend.com/wp-content/themes/hello_boss/images/bg.jpg
28465
23459

Metrics

Speed Index — 3.4 s
The time taken for the page contents to be visibly populated.
Cumulative Layout Shift — 0.486
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First Meaningful Paint — 1.9 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,310 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Themomfriend.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://themomfriend.com/s/f.php?99ddba.js
5061
110
https://themomfriend.com/wp-content/plugins/instagram-feed/css/sb-instagram-2-1.min.css?ver=2.1.3
3316
70
https://themomfriend.com/wp-content/themes/hello_boss/style.css?ver=1.0.0
16551
270
https://themomfriend.com/wp-includes/css/dist/block-library/style.min.css?ver=5.2.7
5376
190
https://themomfriend.com/wp-content/plugins/ginger/front/css/cookies-enabler.css?ver=5.2.7
2278
150
https://themomfriend.com/wp-content/plugins/official-mailerlite-sign-up-forms/assets/css/mailerlite_forms.css?ver=1.4
1129
150
https://themomfriend.com/wp-content/plugins/social-pug/assets/dist/style-frontend-pro-jquery.2.10.2.css?ver=2.10.2
6700
190
https://fonts.googleapis.com/css?family=Ubuntu+Condensed%7CMuli%7CPoppins%7CPlayfair+Display&ver=5.2.7
2039
230
https://code.ionicframework.com/ionicons/2.0.1/css/ionicons.min.css?ver=5.2.7
8674
270
https://themomfriend.com/wp-includes/css/dashicons.min.css?ver=5.2.7
29282
270
https://themomfriend.com/wp-content/themes/hello_boss/lib/gutenberg/front-end.css?ver=1.0.0
2253
70
https://themomfriend.com/wp-content/plugins/simple-social-icons/css/style.css?ver=3.0.1
1279
70
https://themomfriend.com/wp-content/themes/hello_boss/style-front.css?ver=5.2.7
4616
70
https://themomfriend.com/wp-content/plugins/a3-lazy-load/assets/css/jquery.lazyloadxt.spinner.css?ver=5.2.7
1046
70
https://themomfriend.com/wp-content/uploads/sass/a3_lazy_load.min.css?ver=1577340175
995
70
https://themomfriend.com/wp-content/plugins/genesis-responsive-slider/assets/style.css?ver=1.0.1
2233
70
https://themomfriend.com/s/f.php?bddbbf.js
3247
70
https://themomfriend.com/s/f.php?7fb66c.js
36887
230
https://themomfriend.com/s/f.php?0d3138.js
3868
70
Reduce initial server response time — Root document took 2,700 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://themomfriend.com/
2698.487

Diagnostics

Serve static assets with an efficient cache policy — 21 resources found
Themomfriend.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://tapestry.tapad.com/tapestry/1?ta_partner_id=916&ta_partner_did=Q6554714981863612304J&ta_format=png
0
718
https://aax-us-east.amazon-adsystem.com/x/getad?src=330&c=100&sz=1x1&apiVersion=2.0&pj=%7B%22overwrite%22%3A%22false%22%2C%22tracking_id%22%3A%22themomfriend-20%22%2C%22ad_type%22%3A%22one_tag%22%2C%22marketplace%22%3A%22amazon%22%2C%22enable_geo_redirection%22%3A%22true%22%2C%22enable_auto_tagging%22%3A%22true%22%2C%22region%22%3A%22US%22%2C%22placement%22%3A%22adunit%22%2C%22viewerCountry%22%3A%22US%22%2C%22textlinks%22%3A%22%22%2C%22debug%22%3A%22false%22%2C%22acap_publisherId%22%3A%22themomfriend-20%22%2C%22slotNum%22%3A0%7D&u=https%3A%2F%2Fthemomfriend.com%2F&jscb=amzn_assoc_jsonp_callback_adunit_0
0
381
https://px.owneriq.net/j/?pt=igpkg3&t=f%7C%22Homepage%2520%257C%2520The%2520Mom%2520Friend%22&s=ba2e
10000
848
https://z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US&adInstanceId=687f7517-554d-4110-bf58-488ee96a883f
300000
7844
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
1200000
71469
https://connect.facebook.net/signals/config/308519652912505?v=2.9.27&r=stable
1200000
70713
https://connect.facebook.net/en_US/fbevents.js
1200000
24251
https://www.google-analytics.com/analytics.js
7200000
19293
https://px.owneriq.net/ep?sid%5B%5D=13533099392&sid%5B%5D=13533099397&pt=igpkg3&uid=Q6554714981863612304J&jcs=1
61172000
469
https://px.owneriq.net/cm?id=&esi=1&google_gid=CAESEMQS0OH0ePY5o5VrxJdkRlc&google_cver=1&google_ula=1174,0
68480000
734
https://px.owneriq.net/stas/s/igpkg3.js
82022000
5281
https://static.mailerlite.com/js/universal.js?160218
432000000
5414
https://static.mailerlite.com/data/a/663/663769/universal/w8n5c4z5k3_popups.js?v=1602185097
432000000
2594
https://static.mailerlite.com/css/universal.css?v4
432000000
1103
https://themomfriend.com/s/f.php?7fb66c.js
604800000
36887
https://themomfriend.com/s/f.php?57171e.js
604800000
15033
https://themomfriend.com/s/f.php?df6c9b.js
604800000
7440
https://themomfriend.com/s/f.php?99ddba.js
604800000
5061
https://themomfriend.com/s/f.php?0d3138.js
604800000
3868
https://themomfriend.com/s/f.php?bddbbf.js
604800000
3247
https://themomfriend.com/s/f.php?ed445c.js
604800000
2744
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/muli/v22/7Aulp_0qiz-aVz7u3PJLcUMYOFnOkEk30e6fwniDtzM.woff
2.816999796778
https://fonts.gstatic.com/s/playfairdisplay/v21/nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvXDXbtXK-F2qC0s.woff
4.3939999304712
https://fonts.gstatic.com/s/ubuntucondensed/v11/u-4k0rCzjgs5J7oXnJcM_0kACGMtT-Dfq9PrNX0.woff2
4.0359999984503
https://themomfriend.com/wp-content/themes/hello_boss/fonts/BV.otf
543.97600004449
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US&adInstanceId=687f7517-554d-4110-bf58-488ee96a883f
line: 0
87

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of themomfriend.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Themomfriend.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Themomfriend.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements
img

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements
Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
64

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that themomfriend.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
FlexSlider
WordPress
5.2.7
core-js
3.0.0: pure, 3.6.4: pure
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://themomfriend.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.facebook.com/tr/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://www.facebook.com/tr/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for themomfriend.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of themomfriend.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
48

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of themomfriend.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of themomfriend.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://themomfriend.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 67
Performance 47
Accessibility 87
Best Practices 64
SEO 85
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://themomfriend.com
Updated: 8th October, 2020

5.52 seconds
First Contentful Paint (FCP)
6%
24%
70%

0.05 seconds
First Input Delay (FID)
83%
12%
5%

Simulate loading on mobile
47

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for themomfriend.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 90 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 100 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive themomfriend.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://themomfriend.com/
0
166.44999996061
695
0
301
text/html
https://themomfriend.com/
167.0349999913
1880.6699999841
14156
59657
200
text/html
Document
https://themomfriend.com/s/f.php?99ddba.js
1897.3619999597
2260.849000013
5061
14085
200
text/javascript
Script
https://themomfriend.com/wp-content/plugins/instagram-feed/css/sb-instagram-2-1.min.css?ver=2.1.3
1897.6660000044
2019.1749999649
3316
14986
200
text/css
Stylesheet
https://themomfriend.com/wp-content/themes/hello_boss/style.css?ver=1.0.0
1897.8399999905
2014.6609999938
16551
91280
200
text/css
Stylesheet
https://themomfriend.com/wp-includes/css/dist/block-library/style.min.css?ver=5.2.7
1898.0499999598
2021.1520000012
5376
29295
200
text/css
Stylesheet
https://themomfriend.com/wp-content/plugins/ginger/front/css/cookies-enabler.css?ver=5.2.7
1898.2330000144
2133.1099999952
2278
7987
200
text/css
Stylesheet
https://themomfriend.com/wp-content/plugins/official-mailerlite-sign-up-forms/assets/css/mailerlite_forms.css?ver=1.4
1898.6210000003
2024.3359999731
1129
715
200
text/css
Stylesheet
https://themomfriend.com/wp-content/plugins/social-pug/assets/dist/style-frontend-pro-jquery.2.10.2.css?ver=2.10.2
1898.9430000074
2225.3799999598
6700
50555
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=Ubuntu+Condensed%7CMuli%7CPoppins%7CPlayfair+Display&ver=5.2.7
1899.219999963
1914.1659999732
1928
5950
200
text/css
Stylesheet
https://code.ionicframework.com/ionicons/2.0.1/css/ionicons.min.css?ver=5.2.7
1899.4059999823
2025.6439999794
8674
51284
200
text/css
Stylesheet
https://themomfriend.com/wp-includes/css/dashicons.min.css?ver=5.2.7
1899.6349999798
2012.6949999831
29282
47558
200
text/css
Stylesheet
https://themomfriend.com/wp-content/themes/hello_boss/lib/gutenberg/front-end.css?ver=1.0.0
1899.9820000026
1990.7140000141
2253
7353
200
text/css
Stylesheet
https://themomfriend.com/wp-content/plugins/simple-social-icons/css/style.css?ver=3.0.1
1900.1829999615
2013.237999985
1279
1228
200
text/css
Stylesheet
https://themomfriend.com/wp-content/themes/hello_boss/style-front.css?ver=5.2.7
1900.3239999874
2078.4039999708
4616
19493
200
text/css
Stylesheet
https://themomfriend.com/wp-content/plugins/a3-lazy-load/assets/css/jquery.lazyloadxt.spinner.css?ver=5.2.7
1900.5379999871
2004.5589999645
1046
256
200
text/css
Stylesheet
https://themomfriend.com/wp-content/uploads/sass/a3_lazy_load.min.css?ver=1577340175
1900.7400000119
2011.268000002
995
127
200
text/css
Stylesheet
https://themomfriend.com/wp-content/plugins/genesis-responsive-slider/assets/style.css?ver=1.0.1
1900.8639999665
1993.8949999632
2233
4198
200
text/css
Stylesheet
https://themomfriend.com/s/f.php?bddbbf.js
1901.1300000129
2077.8399999836
3247
9744
200
text/javascript
Script
https://themomfriend.com/s/f.php?7fb66c.js
1901.2360000052
2285.1359999622
36908
106985
200
text/javascript
Script
https://themomfriend.com/s/f.php?0d3138.js
1901.5989999752
2067.7039999864
3868
12636
200
text/javascript
Script
https://themomfriend.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif
2313.347999996
2420.1490000123
940
42
200
image/gif
Image
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2262.5359999947
2306.557999982
7844
22444
200
application/javascript
Script
https://themomfriend.com/s/f.php?df6c9b.js
2293.0039999774
2464.6690000081
7440
20703
200
text/javascript
Script
https://themomfriend.com/s/f.php?57171e.js
2312.9419999896
2525.7129999809
15072
56647
200
text/javascript
Script
https://themomfriend.com/s/f.php?ed445c.js
2313.1120000035
2515.5369999702
2698
4418
200
text/javascript
Script
https://static.mailerlite.com/js/universal.js?160218
2313.4749999736
2643.9089999767
5414
16340
200
application/javascript
Script
https://www.google-analytics.com/analytics.js
2313.5879999609
2317.3719999613
19293
46489
200
text/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
2313.8369999942
2333.7349999929
23699
90273
200
application/x-javascript
Script
https://themomfriend.com/wp-content/plugins/simple-social-icons/symbol-defs.svg
2314.3890000065
2493.5340000084
8488
19329
200
image/svg+xml
Other
https://themomfriend.com/wp-content/themes/hello_boss/images/bg.jpg
2322.8499999968
2427.34200001
29385
28465
200
image/jpeg
Image
https://themomfriend.com/wp-content/themes/hello_boss/images/to-top.svg
2323.1019999948
2429.4820000068
1197
562
200
image/svg+xml
Image
https://themomfriend.com/wp-content/uploads/2019/12/700-Colour-Main-LogoLarge.png
2323.5679999925
2441.9139999663
15253
14349
200
image/png
Image
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2327.7009999729
2331.0589999892
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200
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Font
https://themomfriend.com/wp-content/plugins/a3-lazy-load/assets/css/loading.gif
2328.4879999701
2433.0639999826
2591
1690
200
image/gif
Image
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-1.jpg
2328.9029999869
2442.9249999812
35281
34377
200
image/jpeg
Image
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-2.jpg
2330.8180000167
2420.8999999682
109389
108231
200
image/jpeg
Image
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-3.jpg
2331.6899999627
2467.5510000088
78821
77916
200
image/jpeg
Image
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-4.jpg
2332.6109999907
2438.4579999605
35281
34377
200
image/jpeg
Image
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-5.jpg
2334.4260000158
2853.3220000099
297464
296543
200
image/jpeg
Image
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2335.0249999785
2341.9250000152
18861
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200
font/woff2
Font
https://fonts.gstatic.com/s/ubuntucondensed/v11/u-4k0rCzjgs5J7oXnJcM_0kACGMtT-Dfq9PrNX0.woff2
2336.0889999894
2339.1739999643
14413
13792
200
font/woff2
Font
https://themomfriend.com/wp-content/themes/hello_boss/fonts/BV.otf
2336.9470000034
2664.9309999775
575342
574616
200
font/opentype
Font
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2378.1880000024
2439.3079999718
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text/javascript
Script
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2438.9639999717
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635
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XHR
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application/x-javascript
Script
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2463.534999988
2466.390000016
705
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XHR
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2474.338
2530.8390000137
516
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application/javascript
Script
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Stylesheet
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Document
https://px.owneriq.net/j/?pt=igpkg3&t=f%7C%22Homepage%2520%257C%2520The%2520Mom%2520Friend%22&s=ba2e
2701.1799999746
2780.7819999871
837
893
200
application/x-javascript
Script
https://www.facebook.com/tr/?id=308519652912505&ev=PageView&dl=https%3A%2F%2Fthemomfriend.com%2F&rl=&if=false&ts=1602185128383&sw=360&sh=640&v=2.9.27&r=stable&ec=0&o=30&fbp=fb.1.1602185128185.539394660&it=1602185128110&coo=false&rqm=GET
2725.7279999903
2755.1669999957
463
44
200
image/gif
Image
https://px.owneriq.net/ep?sid%5B%5D=13827972717&sid%5B%5D=13827972722&sid%5B%5D=13827972727&sid%5B%5D=13533099392&sid%5B%5D=13533099397&pt=igpkg3&uid=Q6554715281602570649J&jcs=1
2783.3489999757
2806.7949999822
469
0
200
text/html
Image
https://dsum.casalemedia.com/rum?cm_dsp_id=31&external_user_id=Q6554715281602570649J
2805.5530000129
3025.2169999876
658
0
302
text/html
https://tapestry.tapad.com/tapestry/1?ta_partner_id=916&ta_partner_did=Q6554715281602570649J&ta_format=png
2805.6830000132
2809.7870000056
718
95
200
image/png
Image
https://us-u.openx.net/w/1.0/sd?id=537073059&val=Q6554715281602570649J
2807.0869999938
2814.327
415
0
302
https://secure.adnxs.com/getuid?https%3A%2F%2Fpx.owneriq.net%2Feucm%2Fp%2Fapndmp%3Foi%3D1%26tid%3D$UID
2807.4499999639
2829.5700000017
691
43
200
image/gif
Image
https://dpm.demdex.net/ibs:dpid=53196&dpuuid=Q6554715281602570649J
2807.6119999751
2825.8499999647
736
0
302
https://aa.agkn.com/adscores/g.pixel?sid=9212281528&owneriqid=Q6554715281602570649J
2807.770000014
2942.6000000094
476
43
200
image/gif
Image
https://ib.adnxs.com/setuid?entity=13&code=Q6554715281602570649J
2807.9389999621
2829.9150000094
618
43
200
image/gif
Image
https://cm.g.doubleclick.net/pixel?google_nid=owneriq1&google_cm&google_sc&google_ula=1174&google_hm=UTY1NTQ3MTUyODE2MDI1NzA2NDlK&esi=1
2808.1019999809
2817.4179999623
1388
0
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text/html
https://idsync.rlcdn.com/379208.gif?partner_uid=Q6554715281602570649J
2808.3159999806
2880.3569999873
578
42
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image/gif
Image
https://simage2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZjb2RlPTI2NDYmdGw9MTI5NjAw&piggybackCookie=Q6554715281602570649J
2808.4599999711
2830.2089999779
851
42
200
image/gif
Image
https://us-u.openx.net/w/1.0/sd?cc=1&id=537073059&val=Q6554715281602570649J
2814.8909999873
2819.439999992
352
43
200
image/gif
Image
https://cm.g.doubleclick.net/pixel?google_nid=owneriq1&google_cm=&google_sc=&google_ula=1174&google_hm=UTY1NTQ3MTUyODE2MDI1NzA2NDlK&esi=1&google_tc=
2817.6160000148
2826.2099999702
1513
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text/html
https://dpm.demdex.net/demconf.jpg?et:ibs%7cdata:dpid=53196&dpuuid=Q6554715281602570649J
2826.0149999987
2846.8620000058
927
42
200
image/gif
Image
https://px.owneriq.net/cm?id=&esi=1&google_gid=CAESEANXV4a4LgYvMwjQbjcM5Qo&google_cver=1&google_ula=1174,0
2826.391999959
3131.95000001
734
124
200
image/gif
Image
https://themomfriend.com/wp-content/uploads/2019/03/F6A85E36-AE48-4029-A7AE-BA305972357A-e1551582965181.jpeg
2857.8289999859
3108.0059999949
76099
75206
200
image/jpeg
Image
https://themomfriend.com/wp-content/uploads/2018/08/Beach-Maternity-Photo-Shoot10.jpg
2858.2849999657
2959.9049999961
54431
53531
200
image/jpeg
Image
https://dsum.casalemedia.com/rum?cm_dsp_id=31&external_user_id=Q6554715281602570649J&C=1
3025.4490000079
3243.5699999915
981
43
200
image/gif
Image
https://www.facebook.com/tr/
3035.6920000049
3037.5510000158
0
0
-1
Other
https://www.facebook.com/tr/
3232.1309999679
3234.1099999612
0
0
-1
Other
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1916.446
8.827
1929.21
6.45
2294.85
16.142
2325.585
23.516
2349.119
47.453
2404.116
8.401
2412.626
34.858
2448.347
23.19
2471.573
13.442
2496.823
6.252
2511.9
11.767
2532.687
5.137
2538.26
23.829
2568.725
56.442
2625.838
5.915
2635.367
15.706
2656.718
5.061
2662.318
5.919
2671.879
11.671
2688.845
20.857
2713.875
5.132
2721.961
10.831
2734.752
12.66
2747.498
10.465
2758.181
28.25
2824.765
7.016
3061.392
7.598
3257.311
8.137
3277.929
8.204
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Themomfriend.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 3 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Themomfriend.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/wp-content/themes/hello_boss/style.css?ver=1.0.0
16551
3190
Minify JavaScript — Potential savings of 4 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Themomfriend.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/s/f.php?57171e.js
15072
3893
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Themomfriend.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://themomfriend.com/
630
https://themomfriend.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Themomfriend.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 24 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
12142
https://connect.facebook.net/signals/config/308519652912505?v=2.9.27&r=stable
12060
https://connect.facebook.net/en_US/fbevents.js
44

Diagnostics

Avoids enormous network payloads — Total size was 1,801 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://themomfriend.com/wp-content/themes/hello_boss/fonts/BV.otf
575342
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-5.jpg
297464
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-2.jpg
109389
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-3.jpg
78821
https://themomfriend.com/wp-content/uploads/2019/03/F6A85E36-AE48-4029-A7AE-BA305972357A-e1551582965181.jpeg
76099
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
71052
https://connect.facebook.net/signals/config/308519652912505?v=2.9.27&r=stable
70713
https://themomfriend.com/wp-content/uploads/2018/08/Beach-Maternity-Photo-Shoot10.jpg
54431
https://themomfriend.com/wp-content/uploads/2020/10/good-new-mom-tips-1-1024x496.jpg
40764
https://themomfriend.com/s/f.php?7fb66c.js
36908
Avoids an excessive DOM size — 353 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
353
Maximum DOM Depth
16
Maximum Child Elements
41
Avoid chaining critical requests — 25 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Themomfriend.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.8 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://themomfriend.com/
962.98
31.88
15.612
https://themomfriend.com/s/f.php?7fb66c.js
376.984
247.116
6.268
Unattributable
370.016
4.136
0.524
https://www.google-analytics.com/analytics.js
191.044
146.24
21.216
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
125.708
100.296
17.584
https://connect.facebook.net/signals/config/308519652912505?v=2.9.27&r=stable
74.408
50.256
16.408
https://www.googletagmanager.com/gtm.js?id=GTM-PBN79J&l=dataLayerCBias
74.04
56.768
11.892
https://connect.facebook.net/en_US/fbevents.js
53.768
44.86
6.14
Keep request counts low and transfer sizes small — 81 requests • 1,801 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
81
1844666
Image
28
785978
Font
4
619813
Script
19
317458
Stylesheet
16
88759
Document
2
16720
Other
12
15938
Media
0
0
Third-party
44
317741
Minimize third-party usage — Third-party code blocked the main thread for 50 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
20543
32.124
166390
20.696
46399
0
35540
0
9885
0
8887
0
4311
0
1663
0
1639
0
1309
0
851
0
767
0
718
0
578
0
476
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.11089836840204
0.064964538033048
ul
0.016634597011213
0.011806640625
0.009373137321199
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 10 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://themomfriend.com/s/f.php?57171e.js
11640
113
https://themomfriend.com/
1136
95
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
5520
95
https://themomfriend.com/s/f.php?7fb66c.js
7170
94
https://www.google-analytics.com/analytics.js
2686
83
https://themomfriend.com/
1231
70
https://themomfriend.com/s/f.php?99ddba.js
6360
65
https://themomfriend.com/
1376
57
https://connect.facebook.net/en_US/fbevents.js
2790
54
Unattributable
1325
51
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Cumulative Layout Shift — 0.228
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images — Potential savings of 108 KiB
Images can slow down the page's load time. Themomfriend.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/wp-content/uploads/2019/03/F6A85E36-AE48-4029-A7AE-BA305972357A-e1551582965181.jpeg
75206
53956
https://themomfriend.com/wp-content/uploads/2018/08/Beach-Maternity-Photo-Shoot10.jpg
53531
50940
https://themomfriend.com/wp-content/uploads/2020/10/good-new-mom-tips-1-1024x496.jpg
39872
5988
Remove unused CSS — Potential savings of 42 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Themomfriend.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/wp-includes/css/dashicons.min.css?ver=5.2.7
29282
29027
https://themomfriend.com/wp-content/themes/hello_boss/style.css?ver=1.0.0
16551
14178
Remove unused JavaScript — Potential savings of 116 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/308519652912505?v=2.9.27&r=stable
70713
66147
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
71052
52954
Efficiently encode images — Potential savings of 34 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/wp-content/themes/hello_boss/images/bg.jpg
28465
11960
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-1.jpg
34377
11268
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-4.jpg
34377
11268

Diagnostics

Minimize main-thread work — 2.4 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
809.276
Style & Layout
606.688
Other
573.536
Rendering
196.024
Script Parsing & Compilation
141.12
Parse HTML & CSS
112.776
Garbage Collection
8.424

Metrics

First Contentful Paint — 4.1 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 8.2 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 5.7 s
The timing of the largest text or image that is painted.
Time to Interactive — 9.2 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 7.5 s
The time taken for the page's main thread to be quiet enough to handle input.
First Meaningful Paint — 7.5 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 8104 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 3,630 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Themomfriend.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://themomfriend.com/s/f.php?99ddba.js
5061
330
https://themomfriend.com/wp-content/plugins/instagram-feed/css/sb-instagram-2-1.min.css?ver=2.1.3
3316
330
https://themomfriend.com/wp-content/themes/hello_boss/style.css?ver=1.0.0
16551
1230
https://themomfriend.com/wp-includes/css/dist/block-library/style.min.css?ver=5.2.7
5376
630
https://themomfriend.com/wp-content/plugins/ginger/front/css/cookies-enabler.css?ver=5.2.7
2278
480
https://themomfriend.com/wp-content/plugins/official-mailerlite-sign-up-forms/assets/css/mailerlite_forms.css?ver=1.4
1129
480
https://themomfriend.com/wp-content/plugins/social-pug/assets/dist/style-frontend-pro-jquery.2.10.2.css?ver=2.10.2
6700
780
https://fonts.googleapis.com/css?family=Ubuntu+Condensed%7CMuli%7CPoppins%7CPlayfair+Display&ver=5.2.7
1928
780
https://code.ionicframework.com/ionicons/2.0.1/css/ionicons.min.css?ver=5.2.7
8674
1080
https://themomfriend.com/wp-includes/css/dashicons.min.css?ver=5.2.7
29282
1380
https://themomfriend.com/wp-content/themes/hello_boss/lib/gutenberg/front-end.css?ver=1.0.0
2253
180
https://themomfriend.com/wp-content/plugins/simple-social-icons/css/style.css?ver=3.0.1
1279
180
https://themomfriend.com/wp-content/themes/hello_boss/style-front.css?ver=5.2.7
4616
330
https://themomfriend.com/wp-content/plugins/a3-lazy-load/assets/css/jquery.lazyloadxt.spinner.css?ver=5.2.7
1046
180
https://themomfriend.com/wp-content/uploads/sass/a3_lazy_load.min.css?ver=1577340175
995
180
https://themomfriend.com/wp-content/plugins/genesis-responsive-slider/assets/style.css?ver=1.0.1
2233
180
https://themomfriend.com/s/f.php?bddbbf.js
3247
330
https://themomfriend.com/s/f.php?7fb66c.js
36908
1080
https://themomfriend.com/s/f.php?0d3138.js
3868
330
Serve images in next-gen formats — Potential savings of 314 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-5.jpg
296543
120117
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-2.jpg
108231
70583
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-3.jpg
77916
54378
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-1.jpg
34377
26327
https://themomfriend.com/wp-content/themes/hello_boss/images/bg-4.jpg
34377
26327
https://themomfriend.com/wp-content/themes/hello_boss/images/bg.jpg
28465
23459
Reduce initial server response time — Root document took 1,710 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://themomfriend.com/
1714.632

Diagnostics

Serve static assets with an efficient cache policy — 21 resources found
Themomfriend.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://px.owneriq.net/j/?pt=igpkg3&t=f%7C%22Homepage%2520%257C%2520The%2520Mom%2520Friend%22&s=ba2e
0
837
https://tapestry.tapad.com/tapestry/1?ta_partner_id=916&ta_partner_did=Q6554715281602570649J&ta_format=png
0
718
https://aax-us-east.amazon-adsystem.com/x/getad?src=330&c=100&sz=1x1&apiVersion=2.0&pj=%7B%22overwrite%22%3A%22false%22%2C%22tracking_id%22%3A%22themomfriend-20%22%2C%22ad_type%22%3A%22one_tag%22%2C%22marketplace%22%3A%22amazon%22%2C%22enable_geo_redirection%22%3A%22true%22%2C%22enable_auto_tagging%22%3A%22true%22%2C%22region%22%3A%22US%22%2C%22placement%22%3A%22adunit%22%2C%22viewerCountry%22%3A%22US%22%2C%22textlinks%22%3A%22%22%2C%22debug%22%3A%22false%22%2C%22acap_publisherId%22%3A%22themomfriend-20%22%2C%22slotNum%22%3A0%7D&u=https%3A%2F%2Fthemomfriend.com%2F&jscb=amzn_assoc_jsonp_callback_adunit_0
0
381
https://z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US&adInstanceId=687f7517-554d-4110-bf58-488ee96a883f
300000
7844
https://connect.facebook.net/signals/config/1484969194941216?v=2.9.27&r=stable
1200000
71052
https://connect.facebook.net/signals/config/308519652912505?v=2.9.27&r=stable
1200000
70713
https://connect.facebook.net/en_US/fbevents.js
1200000
23699
https://www.google-analytics.com/analytics.js
7200000
19293
https://px.owneriq.net/ep?sid%5B%5D=13827972717&sid%5B%5D=13827972722&sid%5B%5D=13827972727&sid%5B%5D=13533099392&sid%5B%5D=13533099397&pt=igpkg3&uid=Q6554715281602570649J&jcs=1
46249000
469
https://px.owneriq.net/cm?id=&esi=1&google_gid=CAESEANXV4a4LgYvMwjQbjcM5Qo&google_cver=1&google_ula=1174,0
50508000
734
https://px.owneriq.net/stas/s/igpkg3.js
81996000
5281
https://static.mailerlite.com/js/universal.js?160218
432000000
5414
https://static.mailerlite.com/data/a/663/663769/universal/w8n5c4z5k3_popups.js?v=1602185128
432000000
2594
https://static.mailerlite.com/css/universal.css?v4
432000000
1103
https://themomfriend.com/s/f.php?7fb66c.js
604800000
36908
https://themomfriend.com/s/f.php?57171e.js
604800000
15072
https://themomfriend.com/s/f.php?df6c9b.js
604800000
7440
https://themomfriend.com/s/f.php?99ddba.js
604800000
5061
https://themomfriend.com/s/f.php?0d3138.js
604800000
3868
https://themomfriend.com/s/f.php?bddbbf.js
604800000
3247
https://themomfriend.com/s/f.php?ed445c.js
604800000
2698
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/muli/v22/7Aulp_0qiz-aVz7u3PJLcUMYOFnOkEk30eifxHiD.woff2
3.3580000163056
https://fonts.gstatic.com/s/playfairdisplay/v21/nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvXDXbtPK_l2q.woff2
6.9000000366941
https://fonts.gstatic.com/s/ubuntucondensed/v11/u-4k0rCzjgs5J7oXnJcM_0kACGMtT-Dfq9PrNX0.woff2
3.084999974817
https://themomfriend.com/wp-content/themes/hello_boss/fonts/BV.otf
327.98399997409
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://z-na.amazon-adsystem.com/widgets/onejs?MarketPlace=US&adInstanceId=687f7517-554d-4110-bf58-488ee96a883f
line: 0
87

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of themomfriend.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Themomfriend.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Themomfriend.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements
img

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Failing Elements
Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
64

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that themomfriend.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
FlexSlider
WordPress
5.2.7
core-js
3.0.0: pure, 3.6.4: pure
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://themomfriend.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.facebook.com/tr/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://www.facebook.com/tr/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
85

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for themomfriend.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of themomfriend.com on mobile screens.
Document uses legible font sizes — 93.28% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.ginger_container .ginger_message
4.26%
10.2px
.site-footer
2.19%
10px
html, body, div, span, applet, object, iframe, h1, h2, h3, h4, h5, h6, p, blockquote, pre, a, abbr, acronym, address, big, cite, code, del, dfn, em, font, img, ins, kbd, q, s, samp, small, strike, strong, sub, sup, tt, var, b, i, center, dl, dt, dd, ol, ul, li, fieldset, form, label, legend, table, caption, tbody, tfoot, thead, tr, th, td, article, aside, audio, canvas, details, figcaption, figure, footer, header, mark, menu, meter, nav, output, progress, section, summary, time, video
0.26%
11px
93.28%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 95% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
20x218

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of themomfriend.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of themomfriend.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://themomfriend.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.28.11.121
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Cloudflare, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 104.108.102.254
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 11th July, 2020
Valid To: 11th July, 2021
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: 4d04c09a
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 18638398089322035076847541381381948637
Serial Number (Hex): 0E059FF96AF494E3A5A25E15254704DD
Valid From: 11th July, 2024
Valid To: 11th July, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl

Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Jul 11 02:02:27.493 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:F5:FB:4B:D4:DE:89:5E:F4:16:F2:97:
B6:A0:6F:53:E9:9D:41:D8:89:A9:12:F5:F6:58:B8:91:
AE:BA:30:23:A0:02:20:0B:03:45:C4:DC:78:94:B0:20:
77:E8:23:F9:9E:72:0E:D5:DA:E8:53:AE:A3:D1:10:27:
D2:C6:0F:72:5A:C5:39
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5C:DC:43:92:FE:E6:AB:45:44:B1:5E:9A:D4:56:E6:10:
37:FB:D5:FA:47:DC:A1:73:94:B2:5E:E6:F6:C7:0E:CA
Timestamp : Jul 11 02:02:27.551 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:89:E5:20:17:B8:EA:BF:83:7E:86:0E:
E7:2B:BC:87:A6:4A:E1:63:74:8B:43:E5:51:A9:5A:4E:
48:9F:E8:51:80:02:20:18:95:9D:74:8C:CE:33:47:40:
50:A0:C4:2A:74:CC:FF:42:50:C4:B2:FC:2E:48:98:78:
4A:6B:B5:9B:FF:9A:DD
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.themomfriend.com
DNS:themomfriend.com
DNS:sni.cloudflaressl.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 8th October, 2020
Content-Type: text/html; charset=UTF-8
Server: cloudflare
Connection: keep-alive
Set-Cookie: *
Vary: Accept-Encoding
Content-Security-Policy: block-all-mixed-content
Link: <https://themomfriend.com/>; rel=shortlink
X-Powered-By: centminmod
CF-Cache-Status: DYNAMIC
cf-request-id: 05ab4563390000e710582e7200000001
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
Report-To: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report?lkg-colo=11&lkg-time=1602185089"}],"group":"cf-nel","max_age":604800}
NEL: {"report_to":"cf-nel","max_age":604800}
CF-RAY: 5df23e7ecae5e710-EWR

Whois Lookup

Created: 27th November, 2016
Changed: 27th November, 2019
Expires: 27th November, 2021
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: greg.ns.cloudflare.com
jamie.ns.cloudflare.com
Owner Name: Registration Private
Owner Organization: Domains By Proxy, LLC
Owner Street: DomainsByProxy.com
14455 N. Hayden Road
Owner Post Code: 85260
Owner City: Scottsdale
Owner State: Arizona
Owner Country: US
Owner Phone: +1.4806242599
Owner Email: themomfriend.com@domainsbyproxy.com
Admin Name: Registration Private
Admin Organization: Domains By Proxy, LLC
Admin Street: DomainsByProxy.com
14455 N. Hayden Road
Admin Post Code: 85260
Admin City: Scottsdale
Admin State: Arizona
Admin Country: US
Admin Phone: +1.4806242599
Admin Email: themomfriend.com@domainsbyproxy.com
Tech Name: Registration Private
Tech Organization: Domains By Proxy, LLC
Tech Street: DomainsByProxy.com
14455 N. Hayden Road
Tech Post Code: 85260
Tech City: Scottsdale
Tech State: Arizona
Tech Country: US
Tech Phone: +1.4806242599
Tech Email: themomfriend.com@domainsbyproxy.com
Full Whois: Domain Name: themomfriend.com
Registry Domain ID: 2077220010_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2019-11-27T11:51:58Z
Creation Date: 2016-11-27T04:54:29Z
Registrar Registration Expiration Date: 2021-11-27T04:54:29Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registry Registrant ID: Not Available From Registry
Registrant Name: Registration Private
Registrant Organization: Domains By Proxy, LLC
Registrant Street: DomainsByProxy.com
Registrant Street: 14455 N. Hayden Road
Registrant City: Scottsdale
Registrant State/Province: Arizona
Registrant Postal Code: 85260
Registrant Country: US
Registrant Phone: +1.4806242599
Registrant Phone Ext:
Registrant Fax: +1.4806242598
Registrant Fax Ext:
Registrant Email: themomfriend.com@domainsbyproxy.com
Registry Admin ID: Not Available From Registry
Admin Name: Registration Private
Admin Organization: Domains By Proxy, LLC
Admin Street: DomainsByProxy.com
Admin Street: 14455 N. Hayden Road
Admin City: Scottsdale
Admin State/Province: Arizona
Admin Postal Code: 85260
Admin Country: US
Admin Phone: +1.4806242599
Admin Phone Ext:
Admin Fax: +1.4806242598
Admin Fax Ext:
Admin Email: themomfriend.com@domainsbyproxy.com
Registry Tech ID: Not Available From Registry
Tech Name: Registration Private
Tech Organization: Domains By Proxy, LLC
Tech Street: DomainsByProxy.com
Tech Street: 14455 N. Hayden Road
Tech City: Scottsdale
Tech State/Province: Arizona
Tech Postal Code: 85260
Tech Country: US
Tech Phone: +1.4806242599
Tech Phone Ext:
Tech Fax: +1.4806242598
Tech Fax Ext:
Tech Email: themomfriend.com@domainsbyproxy.com
Name Server: GREG.NS.CLOUDFLARE.COM
Name Server: JAMIE.NS.CLOUDFLARE.COM
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-10-08T19:00:00Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

TERMS OF USE: The data contained in this registrar's Whois database, while believed by the
registrar to be reliable, is provided "as is" with no guarantee or warranties regarding its
accuracy. This information is provided for the sole purpose of assisting you in obtaining
information about domain name registration records. Any use of this data for any other purpose
is expressly forbidden without the prior written permission of this registrar. By submitting
an inquiry, you agree to these terms and limitations of warranty. In particular, you agree not
to use this data to allow, enable, or otherwise support the dissemination or collection of this
data, in part or in its entirety, for any purpose, such as transmission by e-mail, telephone,
postal mail, facsimile or other means of mass unsolicited, commercial advertising or solicitations
of any kind, including spam. You further agree not to use this data to enable high volume, automated
or robotic electronic processes designed to collect or compile this data for any purpose, including
mining this data for your own personal or commercial purposes. Failure to comply with these terms
may result in termination of access to the Whois database. These terms may be subject to modification
at any time without notice.

Nameservers

Name IP Address
greg.ns.cloudflare.com 172.64.33.115
jamie.ns.cloudflare.com 172.64.32.168
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Domain Valuation Snoop Score
$3,320 USD 2/5
$3,657 USD 2/5